'From Followers To Fans' E-Book

Following five years working as a passionate music blogger, promoter, and content creator, Madison Murray (also known as Madison M. Writes) is proud to share her self-published debut book, From Followers To Fans. The guide aims to empower tomorrow’s stars on how they can improve their social media habits, establish themselves as dedicated creatives, and turn their followers into fans who are excited to keep up with all their next steps. It also includes various worksheets at the end of each chapter to allow readers to reflect on what they’ve learned. As algorithms and streaming platforms change seemingly every day, From Followers To Fans focuses on evergreen strategies and fandom-building techniques that musicians can use to resonate with their listeners on a deeper, more memorable level. Upon purchasing from this listing, you will receive a PDF, digital copy of the book.

“One of the biggest things that have come up in my conversations with artists and members of their teams, along with simply observing it as a fangirl myself, is that we as an industry have slowly lost the plot and started chasing numbers and vanity stats instead of focusing on real connection and making music rollouts that are actually interesting for people to follow along with,” Madison says. “You hear so many horror stories about people who took off on TikTok and got signed only for their label to drop them after that wave of virality inevitably settles, or artists with thousands of followers not getting streams or buys despite their reach on socials. I hope that From Followers To Fans can help combat that by teaching artists about how to polish up their online presence, what kinds of content actually resonate with their followers, and even how to get their first reviews from music blogs.”

Even after the initial launch, the price of From Followers To Fans will never be over $30 to ensure that it can be accessible to artists on all scales and at various stages of their music career. Many industry executives have spoken up about dedicated artist development waning in recent years, but it’s unlikely that this pattern would change unless resources became more available to acts with smaller followings and/or less financial freedom. Making such resources and information available to rising artists has been a driving factor in Madison’s pricing decisions and free content geared towards musicians.

She shares, “I wanted to pack as much value as possible inside its 50-ish pages so artists who might not be able to invest in traditional development or promo can get the most for their money and put what they learn into action right after they finish reading.”

From Followers To Fans is available in both physical and e-Book forms, with the e-Book version including various links to further resources and real-world examples of music promotion strategies in action. Get the physical copy here!